Cookie Policy

This website www.us.2xu.com ("Website") uses Cookies and similar technologies in order to distinguish you from other users. By using Cookies, we are able to provide you with a better experience and to improve this Website by better understanding how you use it. Please read this Cookie Policy carefully and ensure that you understand it. Your acceptance of our Cookie Policy is deemed to occur if you press the "ACCEPT" button on Our Cookie popup. If you do not agree to our Cookie Policy, please stop using this Website immediately.

Definitions and Interpretation

In this Cookie Policy, unless the context otherwise requires, the following expressions have the following meanings:

"Cookie"

means a small file placed on your computer or device by this Website when you visit certain parts of this Website and/or when you use certain features of this Website;

"Cookie Law"

means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 and of EU Regulation 2016/679 General Data Protection Regulation ("GDPR"), the Australian Privacy Act and other applicable data protection laws ("Regulation");

"personal data"

means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data, as defined by the Regulation; and

"2XU/we/us/our"

means 2XU an Australian company whose registered address is 53 Cremorne Street, Cremorne VIC 3121, AUSTRALIA

Information about us

This Website is owned and operated by 2XU. We can be contacted at privacy@2xu.com.

How does this Website use Cookies?

This Website may place and access certain first party Cookies on your computer or device. First party Cookies are those placed directly by us and are used only by us. We use Cookies to facilitate and improve your experience of this Website and to provide and improve our services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.

By using this Website, you may also receive certain third party Cookies on your computer or device. Third party Cookies are those placed by websites, services, and/or parties other than us. Third party Cookies are used on this Website for website analytics, conversion tracking and product recommendations. For more details, please see below.

What Cookies does this Website use?

The following first party Cookies may be placed on your computer or device: 

Name Description Category Provider Duration
_shopify_essential Contains essential information for the correct functionality of a store such as session and checkout information and anti-tampering data. Preferences Shopify 1 Year

The following third party Cookies may be placed on your computer or device:

Name Description Category Provider Duration
shopify_client_id Used by the website's Shopify platform to enable e-commerce functions. Necessary Shopify 1 year
analytics_consent Stores user's consent for analytics cookies. Necessary Unknown 1|year
forterToken No description available Necessary Forter 1|year
_ga_E5ZYGCXQ27 ID used to identify users Statistics Google Analytics 2 years
__ta_device No description available Statistics Tagalys 1|year
__ta_visit No description available Statistics Tagalys Session
_dd_s Gorgias Chat session ID cookie Statistics Gorgias 1|year
user_session Cartlytics Shopify App, cart pixel tracking. Statistics Cartlytics 1|hour
__kla_id When Klaviyo’s JavaScript is enabled, the __kla_id cookie can track and identify site visitors through an auto-generated ID. This cookie can temporarily hold personally identifiable information. Once a visitor is identified, the cookie can pass their data into Klaviyo. Marketing Klaviyo 2 years
_gcl_au Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. Marketing Google 3 months
_ttp Tracking cookie used by TikTok to identify a visitor Marketing TikTok 389 days
_tt_enable_cookie Tracking cookie used by TikTok to identify a visitor Marketing TikTok 389 days
traffic_source_ref No description available Marketing Cartlytics Session
AMP_9bdc728a74 Amplitude tracking service, inherited from Gorgias application. Marketing Amplitude 1|year
AMP_TLDTEST Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. Marketing Amplitude 1 year
AMP_TEST Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. Marketing Amplitude 1 year
SSID Google via Gorgias Marketing Google 1|year
__Secure-3PSIDTS Google via Gorgias Marketing Google 1|year
NID This cookies is used to collect website statistics and track conversion rates and Google ad personalisation Marketing Google 1|year
__cf_bm Cloudflare's bot products identify and mitigate automated traffic to protect your site from bad bots. Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions. Preferences Cloudflare Session

This Website uses analytics services provided by Google. This Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling us to better understand how this Website is used. This, in turn, enables us to improve this Website and the services offered through it. You do not have to allow Us to use these Cookies, however whilst our use of them does not pose any risk to your privacy or your safe use of this Website, it does enable us to continually improve this Website, making it a better and more useful experience for you.

Consent and Control

Before Cookies are placed on your computer or device, you will be shown a popup requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of this Website may not function fully or as intended.

In addition to the controls that we provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all Cookies or only third party Cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your

Data Privacy

Data Privacy is important to us. Please refer to our privacy policy.

Changes to this Cookie Policy

We may alter this Cookie Policy at any time. Any such changes will become binding on you on your first use of this Website after the changes have been made. You are therefore advised to check this page from time to time.

In the event of any conflict between the current version of this Cookie Policy and any previous version(s), the provisions current and in effect shall prevail unless it is expressly stated otherwise.

Further Information

If you would like to know more about how we use Cookies, please contact us at privacy@2xu.com.